How to write compelling brand content #3: Emotion

Emotion is at the heart of decision-making. It makes sense, then, to use emotion in copywriting to influence the decisions you want your audience to make. Emotive copy arouses strong feelings. These feelings are motivators.

Your personal branding will help you find your USP

You’ll find plenty of business advice that emphasises the importance of developing and marketing your unique selling proposition (USP). But how realistic a goal is this? The solution is closer to home than you might realise…