website content health check

Just copywriting: Words to grow your brand and business

“Thomas is exceptional. And I don’t use the word lightly.”

Jonathan Guy, Aqueous Digital

copywriting - words to grow your brand and business

This could change everything…

On the Cusp Newsletter

Your fortnightly bulletin from the copywriting frontline.

Words explain and persuade. They influence people’s behaviour. They help change happen, and change is something none of us can ignore.

On the Cusp is my take on content but it’s really about YOU – helping you think differently about your prospects and customers, your brand and business.


Content USP: Copywriting packages for SMEs and agencies

Strategic content to help you maximise your marketing budget.

Blogs, marketing emails, newsletters, lead magnets, landing pages and LinkedIn posts – packaged to meet your content marketing needs.

It's just copywriting

How do you reach your target audience, capture and keep their interest and compel them to act?

High-quality, human content connects you with your market.

It has a clear purpose.

It captivates, persuades and converts.

It makes your audience feel something.

It gives your brand a distinctive character and tone of voice.

It clarifies and simplifies your messages.

It isn’t about clickbait, vanity metrics, style-over-substance or massaging egos.

It’s just copywriting.

Who's the expert?

YOU are.

Your expertise is a highly marketable commodity. What you know should attract prospects and win you new business.

Make sure engagement and conversion are key ingredients in your marketing mix:

  • SHOW your depth of knowledge and experience
  • ATTRACT, ENGAGE and CONNECT with your target audience on a human level
  • RAISE your profile in your market
  • GAIN more leads and prospects.

07896 711853
[email protected]

How it works

First, book an introductory chat.

Together, we’ll look at your goals and how high-quality and consistent content can help you achieve them. Then, if you’re happy to take things further, you’ve got several options:

  • Book a 45 minute Content Consultation to explore your copywriting needs in detail and devise a content strategy for your business
  • Or, if you’ve got a specific copywriting brief, I’ll provide you with a quotation for the work.

What’s in it for you?

You’ll get expertly written copy – tangible, practical and perceptive marketing content that connects with your audience’s emotions and compels them to act.

No platitudes or empty promises, just copywriting.

“A pleasure to work with and an indispensable copywriter for B2B branding, tone-of-voice and digital projects.”

Geoff Bretherick, Fablr Ltd

Words to grow your brand and business

  • SIMPLIFY your messages so they land with maximum impact.
  • CAPTIVATE your audience and MOTIVATE them to act.
  • CONVERT your followers into prospects to grow your business.

07896 711853
[email protected]

“Thomas is a very strong writer who immediately picks up on what you’re trying to get across.”

Ivana Heijnen, Marktlink

Topical authority copywriting

Provide searchable answers to drive more traffic to you

topical authority copywriting

Conversion copywriting

Persuade, entice and compel your audience to act the way you want

conversion copywriting

Thought leadership content

Capture the attention of your market with your insight and depth of knowledge

Thought leadership content

“Thomas is an excellent copywriter who has risen to the challenge with every brief we have given him. He researches his topics thoroughly and always unearths insights and observations that really add value to whatever he is writing about.”

Andy Johns, Good Comms