“Thomas is exceptional. And I don’t use the word lightly.”
Jonathan Guy, Aqueous Digital
Your fortnightly bulletin from the copywriting frontline.
Words explain and persuade. They influence people’s behaviour. They help change happen, and change is something none of us can ignore.
On the Cusp is my take on content but it’s really about YOU – helping you think differently about your prospects and customers, your brand and business.
Strategic content to help you maximise your marketing budget.
Blogs, marketing emails, newsletters, lead magnets, landing pages and LinkedIn posts – packaged to meet your content marketing needs.
How do you reach your target audience, capture and keep their interest and compel them to act?
High-quality, human content connects you with your market.
It has a clear purpose.
It captivates, persuades and converts.
It makes your audience feel something.
It gives your brand a distinctive character and tone of voice.
It clarifies and simplifies your messages.
It isn’t about clickbait, vanity metrics, style-over-substance or massaging egos.
It’s just copywriting.
Your expertise is a highly marketable commodity. What you know should attract prospects and win you new business.
Make sure engagement and conversion are key ingredients in your marketing mix:
First, book an introductory chat.
Together, we’ll look at your goals and how high-quality and consistent content can help you achieve them. Then, if you’re happy to take things further, you’ve got several options:
You’ll get expertly written copy – tangible, practical and perceptive marketing content that connects with your audience’s emotions and compels them to act.
No platitudes or empty promises, just copywriting.
“A pleasure to work with and an indispensable copywriter for B2B branding, tone-of-voice and digital projects.”
Geoff Bretherick, Fablr Ltd
“Thomas is a very strong writer who immediately picks up on what you’re trying to get across.”
Ivana Heijnen, Marktlink
Provide searchable answers to drive more traffic to you
Persuade, entice and compel your audience to act the way you want
Capture the attention of your market with your insight and depth of knowledge
“Thomas is an excellent copywriter who has risen to the challenge with every brief we have given him. He researches his topics thoroughly and always unearths insights and observations that really add value to whatever he is writing about.”
Andy Johns, Good Comms