How much should copywriting cost?

Content USP copywriting packages

My cost-effective copywriting packages will help you transform your brand and grow your business.

I’ve designed Content USP especially for SMEs and agencies, to provide you with the core strategic material to support consistent, compelling content marketing that attracts, engages and converts target audiences.

These are the packages:

  • Brand Booster
  • Landing Page Launchpad
  • Expert

Why Content USP?

Your USP comes from YOU. What motivations and beliefs have built your brand values? These motivations and beliefs will help you define your USP.

When you express this USP through your content, you can engage and connect with your audience, BUT only if you know:

  • What your audience wants, and
  • How to deliver it to them.

Content USP offers you cost-effective copywriting packages, creating high quality, consistent content to boost your brand, engage your audience, attract more prospects and win new business.

Content USP Brand Booster

Brand booster copywriting offer

Brand Booster is a monthly package designed to give you consistent content that increases your brand appeal and connects you with your target audience.

It contains:

  • In-depth video call to develop your brief and plan your content roadmap
  • 2 website blogs per month (1000-1500 words each)
  • 2 LinkedIn posts to support each blog – 4 posts in total per month
  • 2 email newsletters per month.

3 months: £995 per month

6 months: £895 per month

Content USP Lead Magnet Launchpad

Lead Magnet Launchpad is a customisable, stand-alone package that gives you original, long-form content plus support material to promote it.

Choose either:

  • 1 ebook (2,500-4,000 words)

OR

  • 1 whitepaper report (2,500- 4,000 words)

And you’ll also get:

  • Content for 1 landing page

PLUS

Choose either of these formats to support your fresh content and

landing page:

  • 2 LinkedIn posts

OR

  • 2 marketing emails

OR

Mix and match: 1 LinkedIn post + 1 marketing email

Total cost: £995

Price includes briefing video call and content research.

Content USP Expert

Expert copywriting offer

The Expert package combines regular monthly content with stand-alone lead magnet material to provide you with a comprehensive content system at a discounted price.

It contains:

  • In-depth video call to develop your brief and plan your content roadmap
  • 2 website blogs per month (1000-1500 words each)
  • 2 LinkedIn posts to support each blog – 4 posts in total per month
  • 2 email newsletters per month.

PLUS

  • 1 ebook (2,500-4,000 words)

OR

  • 1 whitepaper report (2,500-4,000 words)

AND INCLUDES

  • Content for 1 landing page

Sign up for Content USP Expert at £1,595 for the first month and you get your monthly blog/LinkedIn/email newsletter package for the following five months at a discounted rate of £875 per month.

What's the true value of your USP?

We’re all looking for a unique selling proposition. It’s how we stand out from our competitors.

I believe you’ll find it in how you approach your business and work with your customers.

My Content USP marketing strategy helps you find and define your USP and then use it to attract, engage and convert your target audience.

This strategy has three pillars:

VOICE – discover and refine your unique brand voice

WORDS – express this voice through original content

TRANSFORM – use this content to transform your audience, your brand and business.

Content USP copywriting packages