Your FREE conversion copywriting guide
The brutal truth? When your content isn’t converting, it isn’t working.
Aren’t you sick of feeling like you’re wasting your time when you create content for your business?
Without conversion, your content can't cut it
Whether you’re writing web pages, blogs, whitepapers, newsletters or direct response copy, you should write to convert your readers. No conversion, no point.
What’s your content for?
It’s not for decoration or to impress your peers. It’s not simply to fulfil basic SEO requirements or up your word count. Your content has a critical job to do. It must drive more traffic towards you and help you convert visitors into followers, followers into prospects and prospects into customers.
Conversion is a process
Conversion isn’t just for sales. It should apply to ALL your content – from the top of your funnel to its tip, from awareness right through to action. Conversion isn’t a one-off event. It’s a process – you should write to convert for every customer touchpoint.
When you plan and create your content, you need to think like a conversion copywriter.
- What do I want to achieve with my content?
- Where will my audience see it?
- What are their needs and pain points?
- How can my content attract their attention and interest?
- How will it make them feel?
- What action do I want them to take?
Get your FREE guide to conversion copywriting
My ebook will show you how to get started. It’s your concise guide to the fundamentals of conversion copywriting.
Your words mustn’t be neutral. They must be purposeful – ultimately, you’re writing to sell, but first, you must attract, engage and qualify your audience. Sell them your ideas then compel them to act.
Convert your audience’s curiosity into interest, engagement, action and commitment.
