Why tech companies must be more human in their marketing
Where are tech companies going wrong with their marketing content? They focus too much on the tech and not enough on their target audience of human prospects…
How to write compelling brand content #5: The Rule of 3
The rule of 3 is a principle you can apply to your copy, content and other forms of writing, giving it greater impact and making it more memorable. Some of the most famous phrases in advertising use the rule of 3.
How to write compelling brand content #4: Storytelling
Brand storytelling makes your brand relatable to your audience. It helps you build a stronger connection with them and enables you to create consistent content to reinforce your core brand messages.
How to write compelling brand content #3: Emotion
Emotion is at the heart of decision-making. It makes sense, then, to use emotion in copywriting to influence the decisions you want your audience to make. Emotive copy arouses strong feelings. These feelings are motivators.
How to write compelling brand content #2: Empathy
When you use empathy in copywriting it builds trust, sparks emotional responses and helps drive decision-making. Empathy is when you put yourself in someone else’s shoes – it’s the ability to understand their feelings. People respond positively to displays of empathy. They feel recognised and visible.
How to write compelling brand content #1: Rhetoric
Rhetoric is the perfect, persuasive copywriting tool that you can adapt for different target audiences.
What is authentic content and how can you create it?
Be authentic. That’s practically written in stone for content marketers. But how should you create authentic content and can you fake it…
Your personal branding will help you find your USP
You’ll find plenty of business advice that emphasises the importance of developing and marketing your unique selling proposition (USP). But how realistic a goal is this? The solution is closer to home than you might realise…
Make your content MORE helpful to win business
To improve user experience and your organic SEO performance you should publish helpful content. But how do you measure the value of your content in the first place? The DIKW pyramid is a useful way of picturing your content and its comparative value…
Why must you have an authentic brand personality?
Brand personality gives your brand language its distinctive character that helps you connect with your audience. But you need to look beyond brand archetypes to find your truly unique brand voice…