Your personal branding will help you find your USP

personal branding_USP

You’ll find plenty of business advice that emphasises the importance of developing and marketing your unique selling proposition (USP). But how realistic a goal is this? The solution is closer to home than you might realise…

Make your content MORE helpful to win business

is your content helpful

To improve user experience and your organic SEO performance you should publish helpful content. But how do you measure the value of your content in the first place? The DIKW pyramid is a useful way of picturing your content and its comparative value…

Why you MUST have an authentic brand personality

authentic brand personality

Brand personality gives your brand language its distinctive character that helps you connect with your audience. But you need to look beyond brand archetypes to find your truly unique brand voice…

HATE thought leadership, LOVE marketing?

thought leadership marketing

As a type of content marketing, thought leadership can increase the visibility of your brand using content that contains knowledge, expertise and insight. By having you as an identifiable author, thought leadership makes a clear connection between your individual expertise and the credibility of the brand you represent…