What is authentic content and how can you create it?
Be authentic. That’s practically written in stone for content marketers. But how should you create authentic content and can you fake it…
Your personal branding will help you find your USP
You’ll find plenty of business advice that emphasises the importance of developing and marketing your unique selling proposition (USP). But how realistic a goal is this? The solution is closer to home than you might realise…
Make your content MORE helpful to win business
To improve user experience and your organic SEO performance you should publish helpful content. But how do you measure the value of your content in the first place? The DIKW pyramid is a useful way of picturing your content and its comparative value…
Why you MUST have an authentic brand personality
Brand personality gives your brand language its distinctive character that helps you connect with your audience. But you need to look beyond brand archetypes to find your truly unique brand voice…
HATE thought leadership, LOVE marketing?
As a type of content marketing, thought leadership can increase the visibility of your brand using content that contains knowledge, expertise and insight. By having you as an identifiable author, thought leadership makes a clear connection between your individual expertise and the credibility of the brand you represent…