When you want to gain a competitive advantage, you need something to cut through the crap, grab your target audience’s interest and keep it.
That something is conversion copy.
Conversion copy is a motivator. It persuades, entices and compels your audience to behave how you want.
It has a clear purpose: to focus the mind on making an active decision.
Conversion is crucial throughout ALL stages in the buyer’s journey:
Awareness
Consideration
Decision.
At each stage, you must draw your prospects closer into your orbit or risk losing them. Each piece of content should help them move ahead by:
Confirming they’re in the right place, and
Urging them to go further and find out more.
You cannot afford to assume your content contains enough intrinsically interesting information to do this. It also needs to appeal to your audience’s emotions. They should feel something when they read it.
Ask yourself, if your copy’s not converting, what’s it for?
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Discover the compelling truth about conversion and what you need to plan and write marketing and sales content to convert your audience.
Alternatively, I can give you a price for specific, project-based copywriting work – website copy, blogs, articles, marketing emails, newsletters, ebooks, whitepaper reports etc.
I also offer competitive day rates for ongoing or longer-term copywriting support.
What's in it for you?
Expertly written copy – tangible, practical and perceptive marketing content that connects with your audience’s emotions and compels them to act.
“Thomas is a very strong writer who immediately picks up on what you’re trying to get across.”
Ivana Heijnen, Marktlink
“Thomas is an excellent copywriter who has risen to the challenge with every brief we have given him. He researches his topics thoroughly and always unearths insights and observations that really add value to whatever he is writing about.”